Report by Elena Egorova from myTarget. In her speech, Elena talked about how to increase the number of installations and increase the return and user engagement rates in 3 months.

Report by Irina Tripapina from myTarget at White Nights Prague 2017. In her speech, she spoke about the peculiarities of the Russian mobile games market.

On the myTarget marketing platform from Mail.Ru Group appeared local advertising. With the help of a new type of targeting, the user will be found on the map with an accuracy of tens of meters.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is the performance Irina Tripapina, Director of International Development at myTarget (Mail.ru Group). The topic of her report was: “Attracting users in Russia: useful information from the largest publisher of mobile games.”