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News October 23, 2023

Morgan Stanley: thanks to AI, the cost of creating AAA games will decrease by 15%, but competition will increase

Artificial intelligence-based tools will change the approach to game development, according to analysts from Morgan Stanley. In their opinion, AI will reduce the cost of creating and operating AAA titles by about 15%.

News October 4, 2022

In September, App Store revenue fell by 5% — the biggest drop since 2015

This was reported by analyst Eric Woodring from Morgan Stanley, who relied on Sensor Tower data. In his opinion, App Store users began to spend less primarily because of problems in the global economy.