conversion | App2top

All publications by tag «conversion»

Marketing April 12, 2018

Tapjoy: the higher the conversion rate of an ad, the more the user spends

The more a mobile user consumes rewarded advertising, the higher their engagement, retention and spending in the app become. This is stated in the study of the Tapjoy mobile advertising platform.

Other October 23, 2012

The conversion rate of contextual advertising on iOS is twice as high as on Android

According to the results of the third quarter, the conversion of contextual advertising on iOS devices is almost twice as high as Android’s, Adobe reports.