KamaGames company told how BlackJack and Pokerist users were re—attracted, using the example of a joint case with Bidease.

The Kaliningrad studio HeroCraft together with the Getloyal retargeting system told how effective re-engagement can be, using the example of its own advertising campaign.

In April of this year, Azur Games conducted an experiment. She built part of the Infinity Ops shooter advertising campaign on pre-registration and working with video bloggers through an agency Zorka.Mobi . About the results of the experiment — in our material.

What to do if the studio decided to make a clone, but is not sure about the choice of the world for it, — says producer Alexander Shtachenko.

On July 31, 2018, the independent studio Bit Kid released a two-dimensional action role-playing film Chasm, which she worked on for five years. Bit Kid Marketing and PR Director Dan Adelman spoke about how the company maintained the interest of players in the project throughout the development period and attracted the attention of a new audience to it.

The co-founder of the independent studio Snapshot Games, David Kaye, told how his company managed to attract almost $2.2 million through crowdfunding and pre-orders for the development and promotion of the Phoenix Point tactical strategy from the author of the famous XCOM game franchise, Julian Gallop.

How easy is the problem of declension solved when working on texts in games, in a small case for App2Top.ru he told me Igor Nyrtsov, Editor of Allcorrect Group.

With the help of work on the pop-up, DevGame managed not only to raise the rating of its two applications, but also to significantly increase the number of ratings issued per day. Elena Vereshchagina, CMO of the company, told about how it was done.

Charles Yim, executive director of PlayHaven, spoke at the Winter Nights conference about how to learn to understand players, and also gave examples of optimizing marketing campaigns in order to extend the life cycle of the game and achieve maximum earnings.