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Marketing January 18, 2017

In December 2016, gaming companies spent $85.8 million on television advertising

During the airtime of American television channels, gaming companies spent $85.8 million in the last month of 2016.

Marketing January 12, 2016

In 2015, $630 million was spent on gaming TV advertising

Last year in the USA, developers spent $630 million on game advertising on TV. This is the conclusion reached by the analytical firm iSpot.tv based on the results of their own research.