One of the largest manufacturers of children’s toys has signed a contract with the French company Gameloft to develop and publish applications under such brands as My Little Pony and Lillest Pet Shop. 

The new strategy of the French company Gameloft works perfectly on mobile platforms: in just 7 days of “rental”, a free game based on a popular cartoon turned out to be in the top five highest-grossing projects in 50 countries around the world.