The main advantage of working with games under popular licenses is not that IP brings traffic. Another thing is much more important: they retain the audience. This is the opinion of Jon Radoff, CEO of Disruptor Beam studio, which developed Game of Thrones: Ascent, Star Trek: Timelines and the recent The Walking Dead: March to War.

The mobile games Clash of Clans and Game of Thrones: Ascent represent two opposite approaches to acquiring users with the help of popular brands and stars. What kind of approaches – read in our material just below.