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All publications by tag «freemium»

Marketing February 17, 2014

Free-to-Play 2.0

The original version of the material can be found on Mobile Dev Memo, a website dedicated to the mobile industry, run by Eric Seferth himself, author of the book Freemium Economics. Last week, an article by Eric Benjamin Seufert, head of marketing at Wooga, appeared on the pages of Mobile Dev Memo about how free-to-play should evolve.

Other October 9, 2012

The fate of paid games on mobile markets

Journalists from PocketGamer decided to figure out what a paid game can count on in today’s mobile app market. Is there an opportunity to make money not on f2p and not on freemium when it comes to iOS and Android?

Other May 14, 2012

PopCap Games: “Android is far from the best business for most players on the market”

The high level of fragmentation on Android prevents developers from making money on their own applications, says David Roberts, executive director of PopCap Games.

Other May 10, 2012

Free games are only fashion!

Every day there are fewer and fewer companies in the mobile games market that firmly adhere to the paid distribution model. Most of them have either already transferred, or are transferring their projects to the “shareware” type of monetization. However, one of the authors of Ticket to Ride claims that this is nothing more than a fashion that will soon pass.

Other April 24, 2012

Is Freemium the best type of monetization?

According to the latest NPD data, 40% of users, after playing a freemium game, make an in-game payment.

Other January 19, 2012

Billions of Dollars of iAP and Tiny Towers Earnings

Revenues from freemium applications in 2011 almost reached $ 1 billion. According to forecasts, by 2015 the figure will increase at least five times.