Espresso Publishing | App2top

All publications by tag «Espresso Publishing»

Marketing November 5, 2021

Espresso Publishing: “CTR as the main benchmark is losing relevance for developers of hyper-casual games”

Why you should pay less attention to CTR and it’s time to move on to testing CPI on alternative platforms, — they told App2Top.ru representatives of Espresso Publishing and Tenjin.

Interview April 12, 2021

“Publishing hyper—casual projects as a business has a high chance of success,” Zakhar Serebryannikov on Espresso Publishing

The hyper-casual games market is becoming more competitive. In mid-February, MY.GAMES announced an investment in Espresso Publishing. This is a new hypercage publisher. We talked with Zakhar Serebryannikov, CEO of the startup, and Elena Grigoryan, Marketing and Advertising Director of MY.GAMES, about what he is going to offer to the market.