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Other July 17, 2012

$400 thousand per month on in-game advertising

The popular mobile hit Fruit Ninja serves as an excellent example of how the free version of the application can earn very impressive amounts due to in-game advertising. According to Phil Larsen, the CMO of the Halfbrick studio that developed it, “Fruit Ninja” brings in over $400,000 monthly.However, according to Larsen, with such a high popularity of this game, the income could be higher.

Other January 13, 2012

Google’s Mobile Billions

Mobile advertising brought Google $2.5 billion in 2011. Analysts from Piper Jaffray claim that next year it will bring one and a half times more. Apple is still in flight.