An analogue of IDFA — CAID has been launched in China. Because of him, Apple may lose the Chinese market
Last week, China began testing the CAID identifier — the local equivalent of IDFA, which allows you to bypass Apple‘s new privacy policy. It was developed with the support of the government by the Chinese Advertising Association (CAA), which includes the largest technology companies in the country. Marketing expert Eric Seufert (Eric Benjamin Seufert) told in detail what threatens Apple with the appearance of such a tool. We have chosen the main thing from the…