During the Moscow WN Conference, a round table was held on the topic of advertising creatives. Representatives of Banzai Games, AdSide Media and RoasUp discussed how to work with creatives and what to pay attention to so that they do not harm the games.

Marketing company AdSide Media told App2Top.ru , what tools he uses when creating advertising creatives for mobile games.

Marketing company AdSide Media shared with App2Top.ru the most effective types of advertising creatives for mobile games.

When launching an advertising campaign, you should not rush. First, you should check whether the revenue from paying players can recoup the cost of traffic. This is done with the help of test purchases. Sergey Ryabov, Vice President of Advertising and Marketing at AdSide Media, talks about how to conduct them correctly in his guide.

When promoting mobile games, they are now increasingly resorting to mislids. We are talking about videos whose content does not match the content of the game. For example, the video shows a shooter, and the game itself is a strategy. Why this format of advertising has become popular with game publishers — we figured out together with market experts.

We asked five marketing companies — Appodeal, AdQuantum, Digital Turbine, Borscht and AdSide Media — about the impact of the pandemic on the gaming advertising market.