Metaps, a company specializing in mobile analytics, claims that in order to understand how the game will behave in the Chinese market, it should be launched in Hong Kong.
The fact is that the mobile market of Hong Kong and China have a lot in common. In both Hong Kong and China, traditional Chinese is the main language. In addition, the first places of the charts both there and there go to RPG and strategies.
The Hong Kong market thus gives an idea of the Chinese market.
October’s highest-grossing games on GooglePlay in Hong KongIn addition, there is no GooglePlay in China, while there is one in Hong Kong, and therefore it will be easier for a Western developer to navigate the Hong Kong market.
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The company also owns a large advertising network. Mataps is headquartered in Tokyo and has offices in Shanghai, Seoul, Singapore, San Francisco, Hong Kong, Taipei and London.