Continuing our series of publications about games seeking investments or publishers, we present an article on the mobile parenting simulator Best Parent.
This section is supported by the game search service for publishers and investors WN Game Finder
Project details were shared by Nikita Dolya, CEO of Best Parent.
Nikita Dolya
About the Game
Best Parent is a mobile game about raising a child, where you can create your own little one and guide them through all stages of growing up—from infancy to adulthood.
As the game progresses, the child grows and encounters numerous interesting situations where you, as a parent, need to find solutions. You need to purchase many items for the child, which offer different characteristics and unlock new opportunities. Caring for the child involves teaching, feeding, treating, and playing with them.
Players can furnish unique locations: a nursery, a house with a yard, a Christmas-themed kitchen-living room, and more. The game also features tasks, talents, and a little bit of fantasy.
Game Monetization
We are not interested in advertising monetization. We sell diamonds to players. For diamonds, players can gain energy (the main resource needed for the game), speed up actions, purchase special items for the child, and so on.
Energy is needed in the game to care for the child and operate slots. The game includes casual slots, which constitute the second part of our gameplay. Slots in mobile games have proven effective through the example of Coin Master, whose revenue recently exceeded $6 billion. There was an article on App2Top about this.
Our slots are quite smart, but unlike Coin Master and similar games, we are not a social casino. The age rating for Best Parent is 3+ on Google Play and 4+ on the App Store.
We have excellent relationships with the Apple and Google teams—our moderation process is completed within minutes. We advertise the game globally without restrictions.
Target Audience
The game primarily appeals to adult women. Many of our players are thrilled with Best Parent: they play through the game multiple times and make hundreds of purchases. According to statistics, adult women comprise about 80% of the mobile slots audience.
About the Team
We have a small team: a founder, an art director, four artists, two programmers, an animator, and a marketer. They are all geniuses. Assembling this team required significant effort. The team is motivated and extremely resilient. Everything you see is created with limited financial resources. You can't even imagine what we could achieve with adequate funding. Hiring and managing the team is one of our core competencies.
Current Results
To date, we have developed 749 versions of the game. We have experimented extensively and identified our growth points. Almost all our traffic comes from advertising purchases on Google Ads and Facebook*. We do not rely on organic growth. Our primary mission is to ensure every dollar spent on advertising is effectively recovered. So far, we have spent $50,000 on advertising and recouped those funds. Currently, we have around 60,000 installs.
Our main advertising partners are Google Ads and Facebook. We purchase ads worldwide. Best Parent has already been purchased by players from virtually every part of the globe, almost all countries, which is inspiring and suggests that people with vastly different mindsets globally love Best Parent.
Some players spend over $1,000 in the game, and they would spend more if we had more content for them.
Goals
From the start, our goal has been to become one of the strongest games worldwide. Despite all the challenges we face, we continue moving steadily towards this goal.
For a long time, Best Parent could be fully completed for just $300 in in-game purchases. Now, completing the game requires around $2,000. We aim to enable players to spend hundreds of thousands of dollars in Best Parent.
We are always keeping an eye on the most effective mechanics in the most successful games globally, gradually incorporating the best into our game. The methods might change, but our main idea and goal remain unchanged.
Needed Investments
We seek to attract $1.5 million for advertising and game development. We need to purchase more ads and simultaneously add numerous amazing new levels to make the rabbit hole even deeper. We have a precise plan we're following, and investments could significantly accelerate our development.
Contact Information
Nikita Dolya:
Telegram: @nikita_dolya
We're not interested in partnerships with publishers. Reach out only if you are a serious investor with capital.