Most of the content in the App Store is distributed for free. Phil Schiller estimates that about 84% of all applications in the store can be downloaded without payment. Speaking about the games in the App Store, he added that 75% of them are fully fritupley. In another 17%, gamers need to buy in-game items to unlock content. 6% of titles are paid. 2% work by subscription.
What % of game apps use freemium model in the App Store?
17%, says Schiller.
Approximately 75% are free.
About 6% are paid, and the rest are “paymium” or subscription.
Judge asks for clarification and Schiller confirms this is just games, not apps.
— Adi Robertson (@thedextriarchy) May 17, 2021