Vkontakte has launched advertising in its own apps for iPhone and iPad. This became known from an announcement in the official VKontakte for Business community.
Advertising offers will be targeted. You will be able to launch an advertising campaign and manage it from the user’s advertising cabinet. The ad format supports mobile analytical services MAT, AppsFlyer, Adjust and others.
The evangelist of the social network Albert Usmanov said that the advertising inventory in iOS applications will gradually increase. The process, he said, should take about two weeks.
VKontakte is a Russian social network. As of the beginning of 2015, it has more than 280 million registered users. The daily audience of the site is more than 70 million people.