The analytical company YouGov, with the support of Globant, decided to find out what Americans think about the metaverse. She interviewed a thousand gamers from the United States aged 18 and older who spend more than three hours a week playing games.
52% of the survey participants believe that the emergence of the metaverse will affect the entire gaming industry. According to 41% of gamers, it will change for the better.
▪️73% of gamers named Meta* the leading metaverse company. Also, out of 100% of respondents, 27% pointed to Epic Games, 21% — to Roblox, 15% — to The Sandbox and 10% — to Niantic.
A third of gamers are not against advertising in the metaverse, but 40% noted that they would not like to see it there too much.
▪️40% of respondents are ready to play P2E games within the metaverse.
*The company’s activities are prohibited in the Russian Federation.