Recently, Xsolla announced a rebranding. The company has revamped its entire identity, including the logo, and adjusted its positioning—now aiming to become a "comprehensive ecosystem for game developers."
"While Xsolla has long been primarily associated with payment solutions, that was just the beginning. Modern developers need far more than just a single type of service. A successful gaming business relies on an integrated ecosystem that brings together monetization, distribution, user identification, live operations, and regulatory compliance across various platforms and markets," Xsolla shared in its blog.
As Xsolla explained, it seeks to support developers throughout the entire game lifecycle. It currently offers a wide range of capabilities for this purpose, from monetization tools to distribution solutions.
This is not the first rebranding in the company's 20-year history. Initially founded under the name 2pay, it rebranded to Xsolla in 2011.