Chinese giant NetEase will sue Taiwanese musician Jay Chou. He accused the company of unfair competition and using his image to promote the MMORPG Tian Xia III.

In the lawsuit, Chow indicated that he terminated his contract with NetEase five years ago, but this did not prevent her from mentioning the musician as part of last year’s Tian Xia III advertising campaign. During it, NetEase distributed Chow’s latest album and concert tickets to the players. According to Chou, because of this, players could mistakenly believe that he was collaborating with the developers of Tian Xia III.

It is unknown what demands the musician made to NetEase and whether he requested compensation. The trial will take place on April 17.


The Paper