Our colleagues from GamesIndustry have released material dedicated to the tenth anniversary of one of the most successful and iconic farms on the mobile market — Hay Day. We share a brief squeeze of the material.

Despite his advanced age, Hay Day is doing well. In 2021, sales of the project increased by 35% compared to 2020, amounting to $183 million, according to Sensor Tower. This happened thanks to the introduction of combat pass mechanics into the game.

In total, the game earned at least $1.7 billion during the entire operation.

As for the history of the project,:

▫️Hay Day was the first mobile game and the first success of Supercell;

It was looking back on the success of Hay Day that Supercell decided to focus on mobile and not to spray on Facebook anymore;

for the first two years of operation, the project was exclusively content-oriented, since it was content that was constantly lacking for high-level players;

▫️only after there was enough content, the team started working on new functionality;

the key to retaining the audience, the developers of Hay Day consider the transformation of the game into a habit;

▫️developers call stability a key aspect of the project for both the team and the players;

“there has never been a year when we were afraid of anything, because the game has always been so stable (in terms of indicators),” the article says;

▫️today, the game receives three or four big updates every year.

Source:

GamesIndustry

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