Our colleagues from GamesIndustry have released material dedicated to the tenth anniversary of one of the most successful and iconic farms on the mobile market — Hay Day. We share a brief squeeze of the material.
Despite his advanced age, Hay Day is doing well. In 2021, sales of the project increased by 35% compared to 2020, amounting to $183 million, according to Sensor Tower. This happened thanks to the introduction of combat pass mechanics into the game.
In total, the game earned at least $1.7 billion during the entire operation.
As for the history of the project,:
▫️Hay Day was the first mobile game and the first success of Supercell;
It was looking back on the success of Hay Day that Supercell decided to focus on mobile and not to spray on Facebook anymore;
for the first two years of operation, the project was exclusively content-oriented, since it was content that was constantly lacking for high-level players;
▫️only after there was enough content, the team started working on new functionality;
the key to retaining the audience, the developers of Hay Day consider the transformation of the game into a habit;
▫️developers call stability a key aspect of the project for both the team and the players;
“there has never been a year when we were afraid of anything, because the game has always been so stable (in terms of indicators),” the article says;
▫️today, the game receives three or four big updates every year.