The analytics company Circana tried to determine what the video game audience in the United States looks like today. For this, it surveyed 5,100 residents of the country.
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- 71% of those surveyed are interested in video games. Based on this, Circana concluded that there are 236.4 million gamers in the U.S.
- 37% of American gamers are over 45 years old. Another 28% are aged 25-44, 19% are 12-24 years old, and 16% are 2-12 years old.
- 65% of American gamers play on mobile devices at least occasionally, 36% on PCs, and 35% on consoles. A third of Americans prefer to play on only one type of device.
- On average, Americans spend 14.5 hours a week playing video games.
- In the first half of 2024, Americans spent an average of $56.2 on in-game purchases. However, only 54% of those surveyed made such purchases.