The deal amount is undisclosed.
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Cinemersive Labs is a young British company that specializes in computer vision and machine learning technologies, primarily in the VR and AR fields. For instance, its Cinemersive AI technology can transform photographs into immersive 3D images.
Sony is convinced that Cinemersive Labs' capabilities will be useful in its game development efforts. The company announced that the AI company will join its Visual Computing Group and focus on enhancing gaming visuals.
Specifically, Sony expects Cinemersive Labs to help improve graphic quality, enhance rendering techniques, and "achieve new levels of visual detail."
Whether Cinemersive Labs will continue to primarily focus on VR and AR or will contribute to graphic work across all game categories is not specified in Sony's statement.