An art-house adventure about a crazy nun from the studio Odd Meter has sold 55,000 copies in a month on the Steam platform. Considering consoles, sales might surpass 100,000 by the end of June.
INDIKA
These numbers were shared with the publication "Cyber" by Dmitry Svetlov, head of the studio. He also noted that sales were lower than expected. He cites the following main reasons:
▫️market oversaturation ("a lot of projects are released, and the sales tail is getting shorter");
▫️competition with streaming platforms ("more and more players prefer to watch games on YouTube, especially shorter story-driven games").
Previously, the company 11 bit studios, which published the game, noted that it was pleased with the game's initial performance.
Svetlov explains their position by saying that the publisher has a different perspective and assesses the game's performance differently: "INDIKA is doing quite well, considering its smaller budget and marketing scale compared to other 11 bit studios' games. This can be considered a success. The publisher expects the game to break even within a year and start generating profit."
55,000 copies with 2,500 reviews suggest a multiplier of 22 for this game. According to GameDiscoverCo, this is higher than the market average.