The launch of the mobile card game Pokémon TCG Pocket has been exceptionally successful. According to data from the analytics service AppMagic, the IAP revenue for the project has reached $49 million. This milestone was achieved in just under two weeks; Pokémon TCG Pocket was released on October 30.
Pokémon TCG Pocket
The $49 million figure does not include app store fees and taxes from different countries, so in reality, players spent even more money on Pokémon TCG Pocket.
According to AppMagic, in recent days, the daily IAP revenue of Pokémon TCG Pocket has consistently exceeded $4 million. At its peak on November 9, it amounted to $5.46 million.
Trend of daily IAP revenue for Pokémon TCG Pocket, according to AppMagic
The highest IAP earnings for Pokémon TCG Pocket came from Japan ($21 million), the USA ($13.1 million), and Taiwan ($2.1 million).
In terms of downloads, AppMagic estimates them at 17.1 million. The official figures are almost double. On November 8, the developers of Pokémon TCG Pocket announced that the game had been downloaded 30 million times.