The head of the mini-games segment at WeChat, Li Qing, revealed fresh statistics about the platform at the WeChat Open Class event. Below are the key figures.
Li Qing
- To date, the total number of mini-game users on WeChat exceeds one billion people.
- The MAU for mini-games is 500 million people.
- 55% of active mini-game users are men. Over 85% of players are older than 24.
- In 2023, the quarterly revenue of more than 240 mini-games exceeded 10 million yuan ($1.38 million).
- More than 400,000 developers have released mini-games on WeChat. In 80% of the teams, there are fewer than 30 people.