Israeli Odeeo announced a new round of funding. She received $9 million from investors, which she is going to spend on the development of her advertising tool.
The key investors were Play Ventures and Global. Also participating in the round were Heracles Capital Fund (owned by marketing expert Eric Seifert) and the founders of Huuuge Games, GameJam and TripleDot Studios.
Odeeo opened in 2021. She is working on a tool with which mobile developers can add unobtrusive audio ads to games. At the moment, the Odeeo SDK has integrated more than 500 games.