Although more and more gaming companies are integrating generative artificial intelligence into their production processes, Nintendo prefers to stay away from such technologies. At a meeting with investors, Nintendo President Shuntaro Furukawa stated that generative AI could cause issues with copyrights.

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Furukawa added that Nintendo is actively interested in modern technologies, but does not prioritize them. For the company, the uniqueness of their games is far more important.

Furukawa also noted that non-generative AI technologies have long been used by game developers. For example, to control enemy character movements. He doesn't see any harm in such tools.