To be precise, its annual revenue amounted to $51.8 billion. This is 5.4% more than in 2024. Previously, it had never generated such figures over a 12-month period.
According to analysts at Niko Partners, the market will continue to grow. By the end of 2026, the turnover will increase by 4% to $53.9 billion, and by 2030 it will reach almost $60 billion.
The revenue growth is occurring alongside an increase in annual ARPU. In 2025, it reached $70 for the first time, and by 2036 it will rise to $77.68. This is with an active audience of 770 million people.
Among the factors positively impacting the local market, analysts note:
▫️the continuing growth of niche and boutique genres, which engage previously untapped audiences;
▫️the development of the D2C sector (referred to as out-of-app monetization by Niko Partners);
▫️the increase in spending on premium PC and console games;
▫️the easing of regulatory policies towards domestic gaming companies and Chinese players having access to Steam.
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