In the gaming sector, Netflix is changing its priorities once again: from now on, the company is focusing on developing games using generative AI. The creation of the new GenAI for Games division was announced by its vice president, Mike Verdu, who previously led Netflix Games.
Following the handover of leadership to a new top executive, Verdu is preparing for the "next big challenge" and notes that AI has the potential to radically transform the approach to game development.
"We have returned to an era of boundless potential and rapid pace of innovation, where each new release opens new horizons," Verdu emphasized.
He also commented on the recent structural changes in Netflix Games, describing them as a "planned transition" rather than a spontaneous crisis, as some media outlets portray it.
It is worth noting that in October, Netflix closed down Team Blue, the studio responsible for developing AAA titles. Veterans of the industry, who had worked on Overwatch, the Halo series, and Assassin’s Creed III, were invited to work on an ambitious project there. The future of the project remains unknown.