Analysts from Atomik Research examined the situation in the web gaming market. They conducted a survey for the gaming platform Poki, involving over 400 developers and 2,000 web gamers from the US and the UK.
Key findings:
- 70% of developers surveyed by Atomik Research are currently focused primarily on mobile games, but many are interested in the web. Specifically, 53% of mobile teams plan to develop browser versions of their projects within the next 12 months;
- 74% of developers believe that distributing games on the web is easy;
- Among the advantages of launching on the web, developers most often mention the potential to attract a new audience (53%) and the potential to increase revenue (47%). Among the drawbacks, they cite technical barriers (53%), a lack of sufficient gamers (36%), and low revenue (36%);
- 62% of gamers reported to analysts that they downloaded or purchased a game on traditional platforms after first playing it in a browser;
- 57% of gamers play web-based games every day, and 27% of gamers play at least several times a week. They typically play during their free time at home (80%), in short breaks between tasks (34%), while traveling (22%), or at school/work (15%).
- 27% of gamers spend more than $50 per month on web games.