Israeli Moon Active, known primarily for Coin Master slots, became the owner of the Zen Match game. She bought the puzzle from the Turkish publisher Good Job Games.
The company itself did not say how much it paid for the game. But the CTech portal suggested that the deal could cost Moon Active $100-150 million. According to journalists, since the global release in September 2021, Zen Match has earned over $100 million and reached a DAU of one million people.