Analytical company data.ai She also spoke about the situation on the mobile games market in Mexico. According to her estimates, in 2022, spending by local gamers on in-game purchases increased by 9.3%.
Mexicans spent the most money in shooters, strategies, simulators, RPG and match-3.
As for downloads, in 2022, Mexican residents downloaded mobile games 2.42 billion times — 7% more compared to 2021.