Israeli Playtika has attracted the attention of several private investment firms, Bloomberg reports, citing sources. They are considering buying the company.

A representative of Playtika declined to comment on the sources’ information to Bloomberg.

Recall that in February 2022, Playtika announced that it intends to explore a “full range” of strategic alternatives for the development of its business, including the sale of the company. Then Playtika stressed that it does not guarantee that the study of alternatives will lead to any deal.

Playtika shares rose 5.9% to $12.37 apiece amid rumors of interest from investment firms. The market value of the company at the time of writing the news is $ 4.5 billion.