The M.Video-Eldorado Group shared data on console sales in Russia for January-September 2024. By the end of this period, the Russian console market continues to show confident growth.
- From January to September, Russians spent 22.3 billion rubles on gaming consoles. This is 49% more than the same period in 2023.
- A total of 1.02 million devices were sold by the retailer over the nine months of this year.
- PlayStation is the traditional sales leader. In particular, the PS5 became the best-selling console in the country during the period. It accounted for 70% of the market in monetary terms and 29% in units.
- M.Video-Eldorado believes that the release of the new PlayStation 5 Pro will further boost demand for Sony devices: pre-orders have already exceeded the company's expectations by three times.
- Valve's portable PC is also on the rise: Steam Deck sales have more than doubled over the year, capturing 7.5% of total sales.
- Meanwhile, the share of Xbox Series in the Russian console market is gradually decreasing — to 9.7% in monetary terms and 5.4% in units. However, the situation may change thanks to new GamePass Ultimate subscriptions, including Call of Duty: Black Ops 6.
- Additionally, M.Video-Eldorado noted an increased interest of Russians in retro consoles: 433,000 devices were sold in the first nine months of 2024.