TelecomDaily agency has evaluated the situation in the Russian mobile games market. The data appears optimistic.
Clash of Clans
As predicted by analysts, by the end of the current year, the sales volume of mobile games in the country will reach $1.92 billion. This constitutes 56% of the entire domestic mobile applications market.
In the future, this figure will only continue to grow. According to TelecomDaily calculations, by 2030, it could increase to $2.63 billion, and by 2033, to $3.44 billion. The entire mobile applications market at that time is expected to rise to $4.67 billion and $6.05 billion, respectively.
In addition to market evaluation, TelecomDaily shared the results of a survey of 2,000 adult Android smartphone owners in Russia. Below are the key findings related to games*.
- In the past year, 63% of respondents played mobile games. Among them, 48% did so daily, and another 18% three to five days a week.
- The most popular categories of mobile games in Russia are casual titles in general and puzzles in particular (77%). Additionally, Russians actively play card and board games (44%), strategy games (33%), and simulators (28%).
- Money was spent on mobile games by 15% of all survey participants over the past year. The average spending was around 1,000 rubles.
- Primarily, Russians purchased subscriptions and premium access to games—such purchases were made by 57% of paying gamers. Paid games themselves were bought by 47%, while in-game items and currency were acquired by 46%.
- Exactly half of the paying gamers occasionally made purchases through RuStore, and 46% through Google Play. The option to pay developers directly was also popular, used by 30%.
- 24% of paying gamers told analysts that in the past 12 months, they spent more on mobile games than the previous year. Conversely, 23% reduced their expenses. However, the majority (53%) maintained their spending at the same level.
*In some questions, respondents could select several options simultaneously, so the total percentage exceeds 100.