Tenjin and Growth FullStack have published the full version of the mobile marketing report ahead of WWDC 2022. In particular, they said that after Apple changed its privacy policy, 63% of advertisers among games redistributed their budgets in favor of Android.
A few conclusions from the report:
55% of all advertisers surveyed said that it was more difficult for them to engage in marketing in 2021. 68% of gaming advertisers and 43% of non-gaming advertisers said this.;
Annual revenue fell for 39% of advertisers;
85% of the study participants are optimistic about the future and believe that it will be easier for them in 2022;
65% of advertisers plan to increase their advertising spending this year;
93% of advertisers are going to visit alternative Android stores like Samsung Galaxy Store, Huawei AppGallery and Cafe Bazaar.