Analysts data.ai It is predicted that in 2022, user spending on mobile games will decrease by 5% in annual terms to $110 billion — for the first time since 2014. In 2023, the decline will continue and amount to 3%.
According to analysts, the economic downturn, the possibility of blocking IDFA on iOS and the upcoming change in Google‘s privacy policy are to blame for the current situation.
But there is also good news. According to calculations data.ai by the end of this year, the revenue of four games will exceed $2 billion. We are talking about Call of Duty: Mobile, Township, State of Survival and Uma Musume Pretty Derby.