October 6 began for CD PROJEKT with a decline in the value of shares. As Bloomberg noted, after the opening of trading, the company's shares fell by 8.2% to 109 zloty ($25) apiece.
This is probably how investors reacted to the information about the costs of Cyberpunk 2077: Phantom Liberty. The development of the add-on cost CD PROJEKT 275 million zlotys ($ 63 million), the company spent another 95 million zlotys ($ 21.7 million) on its marketing.
"The high budget for development and marketing means that the supplement has not reached the break-even level. More importantly, it may mean that investors underestimate the value of future games," analyst Kacper Kopron told Bloomberg.
Now they give three and a half times less for a CD PROJEKT share than on December 9, 2020, on the eve of the release of Cyberpunk 2077.