The Polish company CD PROJEKT reported on the success of the DLC for Cyberpunk 2077, and at the same time told how much its development and promotion cost it.
During the first week of sales, the DLC was purchased 3 million times (its cost is $29.99 in the United States). It's about sales on all platforms where it was available (PlayStation 5, Xbox Series X|S and Windows).
The cost of developing the supplement was 275 million zlotys ($ 63 million at the exchange rate at the time of writing the news).
The marketing of the supplement cost an additional 95 million zlotys ($21.7 million).
Also, as part of the announcement, it is reported that CD PROJEKT shares this data due to the fact that information about them can potentially affect investment decisions.