The Polish company CD PROJEKT reported on the success of the DLC for Cyberpunk 2077, and at the same time told how much its development and promotion cost it.
▫️During the first week of sales, the DLC was purchased 3 million times (its cost is $29.99 in the United States). It's about sales on all platforms where it was available (PlayStation 5, Xbox Series X|S and Windows).
▫️The cost of developing the supplement was 275 million zlotys ($ 63 million at the exchange rate at the time of writing the news).
▫️The marketing of the supplement cost an additional 95 million zlotys ($21.7 million).
Also, as part of the announcement, it is reported that CD PROJEKT shares this data due to the fact that information about them can potentially affect investment decisions.