Archero 2 earned $8 million in its first 11 days, nine times more than the first installment

Archero 2

• From January 8 to 18, Archero 2 generated $8.06 million in IAP revenue from the App Store and Google Play. This figure is net of store commissions and taxes.
• For comparison, the original Archero earned $900,900 in net IAP revenue during its first 11 days. It's worth mentioning that Archero was initially available only on iOS and reached Google Play five days after its App Store release. Archero 2 was released simultaneously on both iOS and Android. Since 2019, the original Archero has grossed $263.6 million with 95.9 million downloads.
• Top-grossing markets for Archero 2 in its debut 11 days were the United States ($2.38 million), Japan ($1.5 million), and South Korea ($906,600).
• During the 11 days, Archero 2 was downloaded a total of 3.5 million times, 1.3 million more than the first game in its time.
• The top countries for sequel downloads were also led by the United States, accounting for 970,600 downloads. Japan (615,600 downloads) and France (347,100 downloads) also ranked among the top three countries.
• Before its release, Archero 2 was in soft launch for over three months. Including this period, the sequel has earned $31.1 million from IAP and amassed 8 million downloads to date.

Analysts from Sensor Tower noted in an article dedicated to Archero 2 that the sequel achieved success thanks to the large fanbase of the first installment. Many fans of the original title decided to try out the sequel.

Furthermore, Sensor Tower writes, Habby didn't skimp on advertising for Archero 2. The ads often included various helpful tips, such as the best starting strategies for the game.

Another factor in Archero 2’s success is its very short tutorial. According to Sensor Tower's calculations, it lasts only 28 seconds, lowering the entry barrier and allowing users to quickly immerse themselves in the game.

Source:

AppMagic