Appsumer analysts estimated that in the second quarter of 2022, 94.8% of advertisers used Apple Search Ads (+4‱). The same number of advertisers chose Google solutions (-2‱). The share of Meta* solutions decreased by 3‱ to 82.8%.
Apple accounted for 15% of all developers’ advertising expenses for the quarter (+5‱). On Meta* — 28% (-4‱), and on Google — 34%.
*The organization’s activities are prohibited in the Russian Federation.