Mobile gamers have spent $5 billion on games from the Turkish company Peak Games, according to the analytical service AppMagic. Almost the entire amount came from two projects — match-3 games Toon Blast and Toy Blast.
Match Factory! — on the left, Toon Blast — on the right
According to analysts, Toon Blast accounts for 60% of all user spending in Peak Games' titles. Toy Blast generated another 37% of the amount.
The top three games also include Match Factory!, which had its global release in November 2023. It is currently Peak Games' second-highest monthly IAP revenue game. Since May, it has been earning around $15 million per month. The only game with higher monthly IAP revenue is Toon Blast, at $25 million. Toy Blast, on the other hand, earns an average of $7 million per month.
Important: the $5 billion figure represents net user spending before Peak Games paid commissions to mobile stores and taxes. After deducting these, the amount drops to $3 billion.