Tenjin and GameAnalytics have prepared a report on the situation on the advertising market in hyper casual games for the fourth quarter of 2022.
In October-December, Android accounted for 52% of all spending on advertising hyper casual games. On iOS — the remaining 48%.
The median CPI on Android was $0.20, and on iOS — $0.42. Never before has the median CPI of hyper-casuals been so high.
Top 3 countries in terms of Android ad spending are the USA, Brazil and Japan. The top countries in terms of advertising spending on iOS are the USA, Japan and the UK.
The median Retention D1 was 23% on Android and 24% on iOS. The Median Retention of D7 is 4% on Android and 7% on iOS.