Chinese zombie puzzle Puzzles & Survival is rapidly increasing revenue. Naavik data-based analytics company data.ai she estimated that in September 2022, the game earned about $ 29.9 million, and its total revenue reached $ 595 million.
As analysts noted, Puzzles & Survival’s monthly revenue has been at the level of the box office hit Clash of Clans for six months. In particular, in September, he earned only a little more — $ 30.9 million.
According to Naavik, the success of the zombie puzzle can be explained by two things: a successful combination of casual and hardcore gameplay, as well as regular thematic events and advertising. For example, the developers recently launched an event related to the World Cup.