On March 27, Lilith Games released the AFK Journey role-playing game. In the first week, her revenue reached the level of 500 thousand dollars per day. In total, according to AppMagic, the game earned $2.5 million in seven days of sales.

AFK Journey

About the game

AFK Journey is the development of AFK Arena, one of the most successful titles of the Chinese studio Lilith Games, which has earned more than $ 1 billion to date.

Like the first game in the series, AFK Journey is a battler with gacha and idle mechanics in the spirit of Idle Heroes. The key difference between the new product and numerous analogues is the supposedly open world.

Visually, the player does not move from dungeon to dungeon, but travels through a giant map with numerous NPCs and points of interest.

AFK Journey

About metrics

The project has a good start. But so far it cannot be compared with the performance of Goddess of Victory: Nikke, which instantly reached the level of 5-6 million dollars per day.

But here it is important to keep in mind two points:

  • Firstly, the original AFK Arena, which was released in April 2019, reached its peak level of $ 2-3 million per day only after the Chinese release;
  • Secondly, AFK Journey is not yet available for Chinese audiences, as well as for Japanese and Korean, the current release is for Western audiences.

Blue — Chinese revenue of AFK Arena

In addition, AFK Journey has been available not only on mobile devices since the start of sales: you can download its distribution kit for PC from the official website of the game.

In the same place, the publisher is agitating to buy in-game currency via the web, promising plus 5% to the purchased funds in case of such a payment.

Considering this, as well as the fact that a number of Chinese majors have up to 40% of gaming revenue bypassing mobile stores, we can conclude that AFK Journey already earns much more than can be seen from analytics.