The studio 343 Industries, known for developing the Halo game series, has rebranded itself. It is now called Halo Studios.
Image from the research project Project Foundry
According to the developers, the rebranding is necessary to signify a new phase in the studio's life. In addition to changing its name to Halo Studios, it has also revamped its approach to game development and restructured its team organization and internal culture.
“If you break down the history of Halo, you'll see there are two very distinct chapters. The first chapter was Bungie. The second chapter was 343 Industries. Now our audience wants more. So, we are not only aiming to improve development efficiency but also to change the recipe for creating Halo games. Today, we are starting a new chapter,” stated Pierre Hintze, the head of Halo Studios.
Moreover, Halo Studios confirmed rumors that it will be developing new games using the Unreal Engine 5. There are several projects currently in the works, and the studio will provide more details about them later.