Supercell has released its financial report for 2014. According to him, the company’s revenue for 2014 tripled compared to the previous year and amounted to $ 1.7 billion.
For comparison, in 2013 the company earned $570 million. Then two titles made the revenue: Clash of Clans and Hay Day. In 2014, Boom Beach was added to this list. All three games together gave this result.
Spending on the promotion of titles from Supercell corresponds to income. About $400 million was spent on advertising and marketing this year, he said Ilkka Paananen, CEO of Supercell.
Interestingly, analysts predicted much more impressive figures. So, the Superdata agency assumed that Clash of Clans alone would collect more than $1.8 billion in 2014.
A source: http://www.talouselama.fi
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