Activision Blizzard quotes have reached record levels. Against the background of the COVID-19 pandemic, the value of one share of the company managed to overcome the $95.08 milestone for the first time in 37 years.

Activision Blizzard shares were traded at this price on the evening of January 20. By the time the New York Stock Exchange closed, the price of quotations was fixed at $95.12, having increased by 2.11% over the day.

As Sarah Needleman, a journalist at The Wall Street Journal, clarified, the last time this happened was back in 1984 — in the midst of one of the biggest crises in the gaming industry. However, at that time, Activision shares were simply being sold on the stock market. Neither Blizzard nor King were part of the company at that time.

According to analysts at MKM Partners, in the near future, developer quotes will rise even more. Their forecast is $105 per share after Activision Blizzard reports its fiscal fourth quarter 2020 results in February.

Recall: the company’s revenues have been actively growing all year, and in the last quarter they came close to the $2 billion mark. The Call of Duty franchise brought the most money to Activision Blizzard, the new part of which (Call of Duty: Black Ops Cold War) was released just in the fourth quarter of 2020.