PlayFab has raised $7.4 million during Investment Round A, – the Venturebeat resource reports. The total amount of funds received by the company since its launch last year amounted to $9.9 million.
The A-round was led by the Benchmark Investment Group. Its general partner Mitch Lasky will join the board of directors of PlayFab. Investments also came from Startup Capital Ventures, Orbitz Executive Director Barney Harford and PopCap Games co-founder Jason Kapalka.
PlayFab provides game studios with a full range of cross-platform tools for creating and managing a project. From a service that will help track user behavior throughout the entire lifecycle, to a program that allows you to manage a development team.
Game studio support is a relatively new segment of the gaming industry market. Nevertheless, it promises to be profitable: according to the forecasts of PlayFab itself, its volume will reach $108 billion by 2020.
Other materials on the topic:
- The Finnish studio attracted investments in the amount of $4.1 millionMobile analytics service YouAppi received an investment of $3 million
- A-round – this name is usually assigned to the first significant round of venture investments.
This is an investment that allows the company to start production and sales or commercial operation of the service.