The game Kendall & Kylie immediately after the release got into the American top App Store for grossing. The simulator of star life with the sisters of Kim Kardashian (Kim Kardashian) brought Glu Mobile $ 680 thousand in five days.
In the image – Kylie (left) and Kendall (right)
Over the same period of time, the game Kim Kardashian: Hollywood earned almost three times less – $ 222 thousand.
Kim Kardashian: Hollywood up to this point remained the most successful “star” title of the company. Recall that one of the main characters and at the same time the driving marketing force of the project was Kim Kardashian. The project was released in 2014 and brought in $146 million in two years. A hundred million followers of Kardashian in social networks for several months secured the game a place in the American top App Store for downloads.
Art for the game Kendall & Kylie
The success of the project forced Glu to develop several similar titles.
The light was seen playing with singers Katy Perry (Katy Perry) and Britney Spears (Britney Spears). The company has signed a contract with several more stars. The game with Perry failed. The failure gave reason to believe that the Glu Mobile strategy had failed. However, Niccolo de Masi, CEO of the company, argued that the difficulties were temporary, and the failure was not the way of promotion, but the development team. And judging by the downloads of Kendall & Kylie, he was right.
The history of the Kendall & Kylie box office rating in the American App Store
As of February 25, a game with sisters Kylie and Kendall
Jenner is in the top ten of the American App Store both in terms of grossing and downloads.
Source: VentureBeat